DEALREAL was a U.K Hip Hop pop-up store in the heart of Soho, Newburgh street. It was re-launched from April- 8th June after it had closed it’s doors in 2007. During these few months DEALREAL had live showcases, topic discussions and signings. They had a variety of artists from U.K’s Grime artist Kano, to U.K’s lyrical poet Kate Tempest to the HipHop icon Stig Of The Dump.
The store’s first floor had a photo gallery and merchandise. The walls held some quotes about HipHop and this pop-up store from some of the biggest names in the game. If you walk down the stairs you reach the basement where all the magic happens.
I assisted the High Focus event on the 27th May. There was a nice, relaxed atmosphere to the event. We were around 20/30 crammed into a Hip Hop fuelled room. It was nice to see the High Focus team on a small scale for once; which is where I find my biggest strong point for DEALREAL: the intimacy of it all.
Onoe Caponoe – DEALXREAL
Fliptrix – DEALXREAL
Lee Scott – DEALXREAL