Crave Moore – SAMMO

New U.K Hip Hop

“Blame Dilla for the sting of my words”

This devious, U.K rapper has been a treasure to look further into his tracks. After hearing this M.C on two of my personal favourite tracks ‘Meddling Loops’ Rejjie Snow and ‘Crave’ Jesse James Solomon, I was intrigued by this mysterious voice. The 22 year-old, South-Londoner whose lyrics are on point has the talent to emerge these with his instrumentals to make one- a masterpiece. After posting on SoundCloud a few tracks it leaves an Underground Hip Hop lover craving for more.

This video set in Paris blends perfectly with the song. Clear, artistic visuals are used which emphasise the beauty of the instrumental. The smooth beat used uses elements of jazzy 90’s Hip Hop instrumentals. This is mixed with his smooth, yet deep voice which he masters perfectly. 

Watch out for his next material- it can only be promising!